This is being written from my own perspective and experience.
First of all, I believe that there is room for both; each has a different purpose.
I use postal mail because it believe it gets a better readership, it has a longer shelve life and it can get, in my opinion, better results.As an example, my real estate newsletter, For the Love of your neighborhood, has accomplished the following:
- Some people bind my newsletter and use it as a resource; the shelve life is longer
- the % results from a postal newsletter gets me a better response then I get from an e-mail newsletter
- My name is remembered
- It can be read at leisure by the recipient
- Even at a quick glance, a recipient knows what the content is and can decide if it is of interest
- On the down side, the expense is high and one must sell a product or service that can result in a positive cash flow. I would not sell a product or service that is under $500 in company income
I also use e-mail. I have a blog, two newsletters (soon to be three) plus comments on social networks. I use e-mail for the following purposes:
- achieve name recognition
- reduce cost
- increased contact frequency
- get action on less expensive items
- On the downside, I have to sent out many more e-mails to get readership
- because of the high volume of e-mails most people receive, even a good message can get “junked”
In summary, it depends upon your product or service but I still feel that postal mail conveys a more personal touch.
Taking charge of your life cannot be done for you. It is a right that only you can take for yourself.
Have a great day!