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Getting permission

No matter what business you are in or what business you plan to start, other people, (clients and customers) will play a major role in your success. If you can get permission to send people information on your products or services you will find the selling process a lot easier. My daily e-mails number in the hundreds. Most of them go directly  to my junk mail and of the remainder, if I don’t recognize the sender,  of am interested in the subject line, they get deleted.

Before we discuss what to do with a “permission e-mail list” let’s talk about the proper way to  gather them.

  • Start with people you know, tell them that you have a newsletter of your services/products that they may find interesting and useful. Ask them if you could add their e-mail address to your list. I also ask them for their help by way of comments of what they liked best in my newsletter and what else they would like to see in it.
  • Let me further define, “people you know”; don’t include only current customers, remember that a prospect is anyone that can buy  from you or refer business to you. That makes almost everyone a viable contact. Think about family,. friends, church contacts, etc. Make a list of all your activities and a list of people within each of these areas. Now comes the hard part, call each of these people and ask them for help in evaluating your newsletter; ask them if you could add them to your e-mail  list.
  • In your place of business have a sign in book and ask your clients to sign it with their name and e-mail address. Have a hard copy of your last e-mail newsletter to demonstrate the quality and content. Assure them that their e-mail address will never be given to anyone else.
  • As you meet people and establish a relationship with them ask them for permission to add their name to your e-mail newsletter list. Tell them a little about its content and the value it has for them.

Start your e-newsletter with whatever number of e-mails you gathered in your first week.  It may only be 25 or several hundred, the important thing is to start sending it out on a regular basis. I use constant contact (www.constantcontact.com) as my e-mail newsletter service. If you would like to receive my monthly “small business essentials” e-newsletter please contact me.

In my next blog we will talk about the value of your contact list.

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Start compiling you list today so that you can Put work clothes on your dream in order for them to become a reality”

Have a great day!
www.solutionsbynick.com

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