“You can’t teach an old dog new tricks” ; “my parents have operated this business for over 25 years, I am not going to change anything”,
“it’s just another gimmick” “I have better places to put my money”, ” I don’t have time to learn all this new stuff”.
These are just a few of the excuses we all use when it comes to changes in technology. I have spent much time emphasizing the importance of planning and creating marketing strategies. I asked you to take time to work on your business instead of in your business. I covered the importance of family time and personal time, but I overlooked “another time” the time you should spend updating the tools that help run your business.
The news this week is the approximately 300,000 I-Pads that Apple sold the first day they hit the market. Other tools that like the I-Phone, , Blackberry and a series of other “smart phones” are a must if a business is to grow. E-mail on my blackberry is now an essential part of my business. The ability to take pictures with your phone was a novelty, now, it should be considered an important part of your business tool kit.
When new products such as the I-Pad come out, take the time to learn how they work. Next, make a list of how it could benefit your business. It may improve communications, it may be a field tool to keep track of your inventory, or?????? Not every item will be a benefit to your business, but some will and you should lead the field in their use in your industry.
Yes, technology changes almost daily and you have to keep track of the changes. In your budget you should have a reserve to replace your computers ( or upgrade them) every two to three years. Software applications are constantly changing, are you up to date? Your reserve should also include money to be spent on new tools that will make you and your business more efficient.
“If you want a place in the sun, you must leave the shade of the family tree.”
Have a great day!