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Do You Really Have a Network?

Yesterday I wrote about establishing relationships; I was asked if that is all there is to establishing a creditable network. When speaking on this subject I usually present two scenarios”

  1. It’s 10 pm at night and you have to come up with $10,000 by 8am. ( the reason is not material at this point)
  2. It’s 1 am in the morning and your car broke down about an hour from your home; there is no garage open to help you.

I ask the audience to make a list of the people that they would call in each case and then put a number, between 1 – 3, with one being the highest probability that they would help you in this situation. Your credible network consists of the names that you wrote down and that you put a one next to the name. The names you put a 2 or 3 after are part of your network but have not reached the “reliable network platform ” that the number one’s  have. The reason for the two scenarios was to show that people that did not have a lot of money, but still could be part of your credible network by being listed in the second situation.

The next assignment is to count the total number of names you had in each category, 1,2,3. There is no right number that one should have in the first category, but that is the place we should strive to bring our entire network to. If you are like many of us, you may know a 100 or more people by name, yet your list may consist of only a few names.

The following are a few rules that will help you increase your number one list:

  • Communicate with everyone at least twice a month.
  • Always give of your self; ask others how you can help them with their business.
  • Maintain a list of all family members include birthday’s, anniversaries, school graduations, hobbies, etc.
  • In addition to a card, personally call your network contacts and congratulate them on all important occasions.
  • Take advantage of social engagements that may give you the opportunity to see others in your network
  • If possible visit each of your network at least once every three months.

These rules are the minimum requirements for growing a credible network. It’s never to late to start this process.( In other words, start today). The implementation, like everything else involved in growing a successful business, requires discipline and systems. Technology has taken a lot of the “hard” work out of maintaining you “to do” list with your network. Skype, outlook and a variety of other communications means will help you implement this program.


“The more you exercise your networking muscles, the stronger they get – and the easier networking becomes.

Have a great day!

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