Another “out of the box” possibility for marketing a small business is to develop a loyalty program. Clients/customers like to feel special, (don’t we all?) and appreciate the opportunity to receive a discount, or something of value. The argument I receive is usually connected to the “size” of the business; in my opinion, there is not business that is to small or can’t find something to offer. Let’s explore some options for creating a loyalty program.
- An easy one is to offer them a newsletter with valuable information. That does not mean that you have to be the only contributor; ask you CPA or your atty to write a timely article. I am sure that they would like the exposure. Other professions in your sphere of influence might include a doctor, a dentist, a plumber, a pest control company, a mortgage company and so forth. With permission you could also use articles that someone else has written and pass them on.
- Have an “art walk”; I am sure that there are many galleries that would like to work with you to get more exposure. Perhaps you can provide wine and cheese at each stop or chocolate candy or??? You can involve other stores to provide the “munchies” in return for exposure. Your cost may be the e-mail invitation or a save the date card or e-mail.
- If you are in the retail business, you can have a special sale for your client base. Offer a discount once a month and open your store an evening only for your customers. You can even have a drawing for several prizes. Perhaps a restaurant will donate a gift certificate in return for exposure.
- You can have a loyalty card with the names of services or retail stores that will give a discount with the presentation of the card. They can pass it out to their clients and your client base can increase a hundred fold.
- Think outside the box as to where an event can be held. A small bank may have the president speak to a group after banking hours and share his views on the economy.
If you have a brainstorming session with your business support group and or your staff, you may come up with many more ideas. This is an important networking process in which you are benefiting your clients and also exchange clients with other business owners. This is a win win situation for you, your clients and other small business owners that are participating in this process.
A well implemented Loyalty Program will result in more contacts and not only will your existing clients appreciate an event but they will tell their friends about it.
Lot’s of great opportunities, select one or two and put them to work.
“You can get everything in life you want if you help enough other people get what they want”
Have a great day!