Change can be a good thing! Adding a new product or service can revitalize a small firm. Our minds are programmed to accept a new direction with new enthusiasm. If your business is in a rut, it may not be the service or product your offer; it may be the overall mentality of your firm.
Changing direction is accomplished best by visiting other businesses; visit firms similar to your and also as many other firms as you have time in a two month period. Changing direction should never be attempted without market research. You can tell how successful a business is as soon as you walk in the door. Firms that offer similar services to yours can help you determine what changes you can make to be more competitive. The other firms can help you set the atmosphere in your own company.
I am not advocating that the grass is greener on the other side of the fence. You should continue with your current services and products, but the addition of a new direction will also help renew the entire firm.
Walking into other businesses for an hour or two a month is a great learning tool. It may lead to new contacts and business opportunities and also help you to take new ideas back to your own business. As a business coach I enjoy this exercise, alone or with a client; try it, you will like it.
Our seven week course to increased profits will continue on Tuesday, July 6. If you are in the process, review what you have done and finish what still needs work. If you are new, please refer to the June 20th Blog and follow the daily instructions.
If you find yourself in a hole, the first thing to do is to stop digging,