Our session today is to tie together a few of our assignment into an image package.
Take your business card, letterhead, envelope and any other hand out material that you are currently using.Find a place to lay them all out for easy viewing. Now go back to the answers that you wrote for the 4 questions you answered in lesson 2:
- Why are you in business?
- What do you do?
- Who is your target market?
- What makes you different?
Does your marketing material answer these questions? Do the colors convey the image that you wish to establish? Do all these pieces make me want to find out more about your company?
My business card ” Solutions by Nick” has my job description on the front: “We put work clothes on dreams to make them a reality” I also use a tent card which doubles as a mini brochure; be creative, look at your logo land tag line, perhaps they both need a face lift.
These marketing material are the gateway to your company; spend time, hire outside help if needed to develop a tag line and logo.
You are now beginning the branding process for your company.
We act as though comfort and luxury were the chief requirements of life, when all we need to make us happy is something to be enthusiastic about.