No matter how busy you are, never stop marketing and growing your business. Always work on the things that make you different. ” I have all the business I can handle” is, perhaps, the worst statement a business owner can make. In today’s economy, every area of business is suffering; from doctors, to real estate agents to carpet cleaners to …….. Buyers are more cautious about where they spend their money; they need assurance that when a buying decision is made, that they are getting the best value for the dollar spent.
You need a bigger “pool” in which to fish; consequently, your job is to put more fish in your pond to enhance your chances of getting a bite. Marketing is not only adding more “fish” to your pool, it is also staying abreast of what is needed in the market place and gearing your service to fulfill that need.
In a forty hour work week, you should allocate at least 20% of your working hours to marketing. That means that you should spend the equivalent of one full day on marketing. It doesn’t have to be all done in one day. you could spread it out over one to five days. The important thing is to dedicate that time to growing your business.
If you don’t’ have the time to market, then you need to become more efficient in handling your current clients. By the way, spending a few minutes with your clients and showing them how they can help grow your business is marketing. You should have a special presentation for your current clients with information of they can refer people to you and the benefits that they and those who are referred will get. ( We will spend more time on this in a future lesson)
The only constant is our lives is change and without growth, you will not be ready for the change and your business will die!
You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.