Having a web site is an essential part for marketing your business. It is where you can tell your story and sell your service. The only problem is that there are millions of web sites available, and getting yours to stand out requires some thought and effort. The following points are things that I have learned through my own trials and from much more knowledgeable tech friends.
- Allow at least two to four weeks to design your web site
- Friends are great but invest in an experienced web site designer. Check references, look at other sites that they designed. Find out if the sites met their expectations.
- Things can be done for less money, i.e. fill in the blanks and design your own web page, don’t do it.
- Before visiting with your designer, spend time on the internet looking at other web sites. Write notes down about what you like and dislike.
- Your home page has just a few seconds to entice someone to stay on your site and go deeper into its content. In a few words state what you offer and what differentiates you from someone else.
- There are many options and features that can be added to your site at little or no cost; for example, a button which can be pushed and have the person looking at your web site contact you on your phone. Statistics of who is looking at your site, how they got to your site and how long they stayed there is another great features. These and many other features are tools which could be very valuable.
- Your site cannot be stagnant; once it’s up check your traffic statistics and make changes as necessary. If, for example, you get 100 hits a day and at the end of a month you haven’t had any direct contact from a potential customer, you need to re-evaluate the site.
The last part of the puzzle is marketing your site. Tomorrow I will share several points to help you. Your challenge today is to start working on a web site. If you have one but it does not give you a steady stream of new clients, then start from the beginning using the above mentioned points.
To err is human, but when the eraser wears out ahead of the pencil, you’re overdoing it.