E-mail is a powerful tool in your marketing basket. Unfortunately, an e-mail marketing campaign will only result in new business if you have permission to send an e-mail. My challenge to you, today, is to get permission from at least two people a day to add them to your e-mail marketing campaign. That translates to 10 new contacts a week and approximately 500 over the course of a year.What do you think is the value of having 500 people who are willing to receive you e-mails with information on your business, on a regular business?
As the saying goes, “Priceless”.
Every small business has an e-mail base of existing clients or potential clients; the goal is to add a minimum of 500 over the next 12 months. Each e-mail is only added with the permission of the recipient. The following are several suggestions to help you get started on this quest. The secret is to set a reasonable goal, two per day, and then meet that goal. Patience is a virtue and you must have patience to build your business, one step at a time. Of course, the regular e-mail marketing material provides something of value and interest to those who receive it.
- Call each member on your current e-mail list and ask them to give you a name of someone you can call, using them as a reference, for the purpose of adding them to your e-mail marketing list. Make the call the day you get the referral.
- Call friends and family members and ask them to provide the names of people you can call, again using them as a reference, to add to your e-mail list.
- Every time you meet someone new, as the opportunity arises, ask them if they would like to receive your very interesting and valuable e-newsletter.
- In all your marketing material, give people an opportunity to subscribe to your e-newsletter.
Use your imagination, ask your support group for their contacts; if you persist you will accomplish your goal. If the material you send out is worthwhile, you will get a good portion of these contacts as clients. Be patient, remember it may take 7 or more contacts to make a sale.
No, if you have an effective e-mail campaign, it does not mean that you can eliminate persona contact (phone, visit, or video call) to all these people at least several times a year.
If it’s going to be, it’s up to me.