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If They don’t come to you…. go to where They are

Trade Shows as well as many other type of shows, i.e. crafts, art, garden, food, etc are an excellent place to showcase your wares. Let me start with an actual occurrence; A dental convention had a trade show in Phoenix. The exhibitors were showing mostly dental tools and dental software. They did not allow any non-dental exhibitor to participate.By approaching the exhibit coordinator, an enterprizing real estate firm was able to obtain booth space in the entrance to the exhibit hall. They features vacation homes in Northern Arizona and the interest among the participating dentists was awesome. They obtained a lot of contacts which resulted in a lot of clients, not just for vacation properties, but also for residential, commercial and investment real estate.

They provided an additional service to the convention and they had no competition!

Almost any gathering were products and services are sold can be an opportunity to display your own “wares”. The marketing presentation may take a little creative thinking but it is possible to find new clients. If they expect hundreds of people to addend a show, how long will it take you to reach the same number of people, and to share  your story in your present location?

Trade shows and the smaller local shows are a multibillion-dollar industry for a reason: they work. In just a few hours you can present your products or services to more potential clients or customers than you might be able to reach in a year’s worth of sales calls.

Like any other worthwhile marketing opportunity, planning has to be a part of the process.  Setting up an attractive booth, having hand out material, having some inexpensive but useful give aways and having a short presentation which tells your story, are all part of the “getting ready”. Like any other marketing program, it will work if you work.


I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.

Brian Tracy

Have a great day!

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