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Never Give Up

Although not the end of the Civil War, the battle at Gettysburg was called the “Great Battle”. In a relatively small space, the two sides fought and the result was over 51,000 casualties (both sides combined) out of approximately 172,000 men involved in the battle. It would have been easy for either army to turn and run, or for the individual soldiers to give up.

A small business is much like the battle at Gettysburg. There are many casualties in the world of small businesses, but survival depends upon fighting the fight to the end. Discouragement comes in many ways and also many times, as a small business struggles to survive and grow.

In Gettysburg, the battles were fought during the day; night was a time to rest and to  plan the tactics for the next day. In a small business, taking time out to regroup and reassess the situation and to rest your mind ( allows for clearer thinking) is necessary for the best possible progress to be made.

The battle lines were so close as the two sides faced each other that it was almost impossible to miss when you fired your weapon. In business you have many factors “shooting” at you; lack of funds, lack of support from families and friends, lack of response to your initial marketing program; staff issues, and the worst, a lack of faith in your own ability.

The battle of Gettysburg also served a as great teacher. Today there are leadership sessions for business owners are offered in and around the battlefield. Military officers still come and study the battle and the strategies used.

There are many great teachers  available for the small business owner;’ they can be found in the form of books, seminars, films, coaches and mentors. Each of us must continue to perservere and we all need support to do so.

Highly recommend the movie “Gettysburg”. It is available on DVD and according to everyone we met it is very true to the actual battle.

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The range of what we think and do is limited by what we fail to notice. And because we fail to notice that we fail to  notice, there is little we can do to change; until we notice how failing to notice shapes our thoughts and deeds. (read slowly several times)

Have a great day!

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