I am surprised at the number of small business owners who have “written off” the month of December. The excuse is that with Christmas and New Year just a few weeks away, most people don’t have time to think about doing anything but planning for and enjoying this special time of year.
Let me share a few marketing thoughts:
- Make a list of all your clients/customers that you had during this past year. Send each of them a hand written thank you note telling them how much you appreciated their business and how important they are. Don’t ask for new business at this time. Send this out this week.
- Next week send these same people a Christmas Card, again, do not ask for business.
- Make a list of all your clients/customers you had two and three years ago. Send them a Christmas and thank them for their business and wish them a safe and happy Christmas and New Year. Again, do not ask for any business.
- Now, you have a mailing list of all your clients/customers for the past three years. Input them into your computer so you can generate a mailing list when needed.
- Write your monthly newsletter for January. Remember, the content has to have value. Write about what you anticipate happening in your area of expertise in 2011. If applicable, offer a special discount for past clients/customers. Use constant contact ( or a provider of your choice) as you e-mail newsletter provider and send an e-mail copy (the first week in January) to those whose e-mail you have and then print a copy and mail it to those without e-mail. (when you use surface mail, make sure you tell the recipients that the can also receive this via e-mail and to send you their e-mail. Please note that sending out an e-mail newsletter costs less than $20/month if you use a provider such as Constant Contact. The information they provide is very valuable. it also shows how many people read your newsletter. plus much more.
- Last, but not least, order my new book Seven Weeks to Increased Profits. ( a day by day process for 35 days) It will be out about the 10th of January and will cost $20 plus shipping. For all pre-orders received this month the cost will be only $15 and will include shipping.
Avoid shortcuts. They always take too much time in the long run.
Have a great day!