Just finished going through a pile of business cards that I picked up this past week. Whenever I receive a new business card, I write on the back of the card one of three words; Cold, Warm & Hot. The “hot” card gets a lot of attention including a phone call to set up a second visit, social or business. I also ask permission to include them on my newsletter list. But, handling business cards may be a topic for another time.
The focus today is; what is the purpose of a business card? Looking at the cards I received this past week, I see a wide variety of formats. Most of them give me a name, the position of the the card owner, the company name, a logo, address, phone number and e-mail address. It has become a custom in our business world to greet one another with a business card. Not one of the cards I received this past week, would motivate me to find out more about the person.
The prime purpose of a business card is to have the recipient ask you ” tell me more about what you do”. It should be simple and at the same time intriguing. It should also be one that is not tossed in the round file, but kept in a file for future contact.
Does your business card have those qualities? I have shared that my business card has for my job description, ” I put work clothes on dreams to make them a reality”. It is a conversation starter….
Take a look at your business card, does it stand out? Don’t let your card be tossed in the round file, make it a keeper. It’s the thing that you hand out most often and thus should be given the design and thought it deserves.
The best effect of fine persons is felt after we have left their presence.