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According to author Tom Peters, your statement of uniqueness, or who you are, should be “(1) roughly right, (2) enduring, (3) succinct, (4) memorable, (5) believable and (6) energizing to all.” He also says that it should contain no more than 25 words.
I have approached this topic from several vantage points over the past year. Having to differentiate yourself is key to most everyone’s success. Once you have developed your unique position, then it should be broadcasted to everyone you know, clients, prospects and friends.
A challenge for today is to start work on your statement of uniqueness. No, you won’t finish it in an hour, perhaps not even a day, but set a goal to have one in writing by the end of the week. The next step is to test it with your friends, your support group and your best clients.Ask them if, in their opinion, it meets the six tests mentioned above. Write it on a 3×5 card and carry it with you for a week and share it; once you have refined it (if necessary), make it the center peice of your marketing efforts.
Everything should be made as simple as possible, but not simpler.