Consulting with a small business should not focus only on making money. When a consultant is hired to do a strategic focus plan and or act as a mentor and coach, money making should never be the first item of business. I have come to understand that if I don’t know what my clients are truly seeking, all the good advice goes for nought. One of the first questions I am asked is ” how do we get started increasing our bottom line?” my answer is “how can I work with you if I don’t know who you are?”
One of the first steps is to ask a small business owner to write down ten things that they hope to accomplish with added profit. Usually the family and their future dreams show up after the first three or four answers.
A small business is the owner/founder of the business and they cannot be separated. What happens in your family life affects what happens in the business. If your personal long term goals are not incorporated into the business plan, a lot of the needed enthusiasm to implement the plan will not exist.
Just like an individual, a small business has to have feelings, a heart and even a soul; those gifts come directly from the owner and the business reflects the heart and soul of the owner. The beliefs of the owner become a critical part of the strategic focus plan. Whenever possible, I try to meet the family of my small business owner client before we start the planning process. It may be a dinner or lunch but getting to know the family and them getting to know me helps everyone feel as they have an ownership position in the future of the company.
In determining the starting point for the planning process, many times, I have them fill out my “Be prepared book” and use that as a building block.
Put your heart and feelings and family priorities into your business, success will come much easier.
You have to know what you want to get.
small business owners visit: www.solutionsbynick.com and www.paydirtbooks.com