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Social Networking for the Small Business

It seems that social networking is rapidly becoming a critical part for all growing businesses. I have a lot of catching up to do for my own company and have been attending seminars and reading books. My new i-phone 4
is an amazing tool, even though I have had it only three days. I mentioned before that the “y” generation, the 20 and 30 year old people, have grown up with the internet and social networking and expect to do their business in that format.

The following are some notes from a book by Steve D’Souza, Brilliant Networking. The following are the are his seven principles of social networking

  1. Reciprocity: People are much more likely to be willing to befriend and assist you if they feel that their efforts will be rewarded in equal measure. Try not to pin your hopes on having a favor returned straightaway, and give unconditionally.
  2. Respect: Social networking should not be undertaken selfishly or cynically.
  3. Reliability: When you say you’re going to do something for someone, make sure that you honor your promise and deliver.
  4. Relationships: Network are sustained through effective relationships. These can only flourish with good communications.
  5. Records: If you have a poor memory, you might find it useful to devise a system that will prompt you when important occasions are coming up for people in your social network.
  6. Results and rewards: results can include exciting rewards and opportunities.
  7. Review: Social networks are dynamic structures and they require our attention if we are to get the best from them. Be prepared to raze, renovate and repair. 

First impressions are also very important. Remember it takes only a few seconds for people to make up their minds about you and once they have done so, it is difficult to shift their perceptions.


When you begin to give value to the world, somehow the people you affect will find a way to tell you. Even if it takes a couple of years.

Have a great day!

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