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Value Added

My brother is an insurance agent and he is always looking for ways to provide additional. value to his clients. Last month he approached a local car wash chain and by providing the number of clients he had, was able to obtain a 30% discount for all his clients. He was assigned a code for his company. He then contacted his clients and they had to log into the car wash company site and fill out a registration form, including the car license number and they were automatically placed into the system.

What a great  opportunity to contact  clients, and to remind them that you are thinking of them and going “over and above ” in providing services.

In today’s economic climate  everyone is looking for an opportunity to save, and many places are looking for additional business.Put your thinking cap on and see what added value service you can provide your customers.

Local, not national coffee shops may be a source as well as restaurants, home service providers, etc.I spoke to my CPA and asked if he would provide a discount for a first time user and he agreed to a $100 discount for tax preparation.

This is a win-win situation for your clients the discount providers and for your business. This system can work with any product or service that you offer.


When you know people’s values, you can add value to them.

Have a great day!

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