I have a habit of asking my clients what type of “business” books they read. In most cases, the books are related to their product or service. When asking more questions about books to help their company grow, the number one answer is books dealing with online marketing; unfortunately, even this category has a small percentage of readers.
There are, what I consider business classics; I will, upon occasion, feature on in my blog.Today I am asking you to read or to attend a course on How to Win Friends and Influence People. Dale Carnegie was a very successful public speaker and author. His book has sold over 15 million copies.
The following are a few highlights from his book, but I encourage each of you to buy a copy and read it, not just once, but perhaps on a yearly basis.
- Become genuinely interested in other people. I can tell, as I am sure you can, when someone is interested in you.
- Smile; always greet everyone you meet with a smile.
- Encourage others to talk about themselves. Remember the FORD formula; Family, Occupation, Recreation and Dreams. These four topics are good conversation starters.
- Remember the persons name; commit it to memory, at least long enough to write it down on your small note pad after the conversation. remembering someones name is important to everyone.
- B e a good listener; perhaps the most difficult thing for any one of us to do.
- Don’t criticise, condemn or complain about anyone with anyone.
- Make the other person feel important.
Sometimes it’s good to go back to the basics. Even online we are in the people business and all these rules apply.
Do yourself and your business a favor and make this required reading in your firm.
Effort only fully releases its reward after a person refuses to quit.