One of my favorite questions when meeting with an existing business owner is to ask for a plan for the next three months. To date, I have not received a written copy of a short term, three month plan. I usually receive a lot of “talk” about what the general plan is for the near future but no specifics and no time frame for accomplishing objectives.
Without a plan of action and an accountability factor as part of the plan, it is hard to grow a business. Without a plan a business owner is relying on “luck”.
In today’s economy, every small business must have an “action plan” for the next three months and it should be reviewed and updated at the end of the three month period. By looking at what worked and what didn’t you can be ahead of your competitors that are doing the same thing every day and expecting different results.
Growth is based upon an ability to change marketing direction and even the product or service that you are offering in a short period of time. Thus the creation of a three month plan is now taking the place of the one to three year plan that is gathering dust on some shelve.
Create a plan and let your mentor help hold you accountable for its implementation.
Thought is useful when it motivates for action, and a hindrance when it substitutes for action.
Have a great day!