A business owner is always making “presentations”; whether its at a staff meeting, asking for working capital, talking to a customer, etc. Unfortunately, many business owners don’t realize that most everything you do in a business climate, involves a presentation. An effective presentation requires preparation.
How to prepare:
- Start by asking yourself what do you want your audience to get out of your presentation. This is the basic building block for all presentations. From this answer you can determine the proper tools needed to make the presentation as meaningful as possible; i.e. visual effects, meeting location , presentation room set up……. Having a clear understanding as to the purpose of the presentation is a must.
- Every audience is different; a “canned speech” that was used last year probably won’t work. You must know enough about your audience to direct your presentation to the areas that will motivate and interest your audience.
- With the first two points answered, it is time to build the actual presentation. First determine the length of time that you have allowed for the presentation. Now note all the points that you feel are necessary to accomplish the goal of the presentation. Next, break the allotted time into smaller segments and insert the points you want to cover in their proper sequence. Strive to keep the presentation short and simple. “Sell the Heart” of your desired results.
- Visual aids are important. Talking about figures will lose an audience but a simple graft demonstrating a point is much more effective.
- The last step is practice, practice, practice. So much of the future of your business is riding on the success of each presentation you make. Are you spending the right amount of time in practicing your presentation? Treat each presentation as if your business life is dependent upon your audience buying into your request.
Excitement and enthusiasm is important, but without these five points as part of your presentation, you greatly diminish your chances of making the “sale”.
If this looks like a lot of work, it is. If you don’t want to spend the time to follow this process, then your heart is not in your business.
Nick J Petra
Certified Financial Planner
Business coach and mentor
Have a great day!