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The effective marketing program

A small business marketing program does not mean that it has to be expensive. It does, however, have to produce results and have the ability to be tracked and tweaked. As the old saying goes “Doing the same thing every time and expecting different results” is a sure way to close a business.

All marketing efforts have to be tracked. You can’t afford to spend hours handing out business cards if it does not result in sales.  The following is a list of possible marketing campaigns that a small business owner may use:

  • Handing out business cards
  • Blog
  • E-mail newsletter
  • Snail mail newsletter
  • Telephone calls
  • Mass mailings
  • Print advertising
  • “give a ways”, such as magnets,  pens, etc.

These are but a few of the possible marketing campaigns a small business may be using. Create your own list of all your marketing efforts. By each item list the cost to implement the process and the time you spend in implementing the marketing idea.  The next column should reflect the number of people that have called to hear more about your product/service. The last column should reflect the income that you received during a specific time period, I recommend a monthly audit.

The excuse I hear most often for not following this system,  is “I am building a brand name” or “I’m getting my business known”. This is all well and good, but if there is no income how can you survive?

Tracking and tweaking marketing efforts is crucial to business growth. Doing busy work may make you feel that you are accomplishing something, but it’s only the bottom line that counts.

Being held accountable to ourselves, for our actions, performance, and commitments, tends to heighten our awareness of what we have promised to do.

Nick J Petra      Have the courage to reach out for help,  you don’t have to work alone.

Make it a Successful Today!


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