So many small businesses are in such a hurry to “get started” that, in my opinion, they don’t know where they are going or how they are going to get there. Let’s define a mission statement: it’s a statement that looks forward, defines the owner’s/company’s values and identifies key goals. Our values say why the company exists and the goals state what the company wants to achieve in the future.
Writing a mission statement is not an easy task. It takes some inner thinking about who you are and why you want to build a business. It can’t be written in an a few minutes. It must inspire and lead you and other members of your firm. It should deliver a clear, concise message to all who read it.
If you don’t have a mission statement, or yours is not committed to memory, then you have some work to do. Can a person write a mission statement alone? The answer is yes, but I advocate that you do it as part of your business plan, (as it becomes the foundation for the entire plan), with your consultant/coach that has experience in the development of the entire Strategic Planning process.
The following questions are the building block for writing a mission statement. Take a few sheets of paper and at the top of each page write down one of the following questions.
- Why do you want to start/own this business?
- Who is the target audience for your business?
- What benefits will you provide?
- What are your values that will guide your business
- What are your key goals?
The next step involves writing a column of words under each sentence that best answers the questions. A mission statement, as stated, has to be concise, so by having a column of words under each sentence, it becomes easier to select the best words from each page to write the final mission statement. It make take ten statements or more to find one that meets all your criteria. Tape each statement to the wall and keep working, combining and changing until you have your WOW moment. That becomes your mission statement. Like all other a aspects of your business, the mission statement will also have to be reviewed and changed as your company grows and the environment changes.
It’s not just the writing of the mission statement that is important; it’s the passionate commitment to it.
Nick J. Petra visit us at www.strategicduck.com we are committed and passionate about your success.
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