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1-2-3…….vision – focus – action

Growing a successful business is as  simple as 1,2,3. The problem is having the discipline to follow through on this “simple” process. Notice I did not eliminate the words “hard work” from the formula. The most comprehensive business and marketing plans do not offer a better solution than these three steps to success.

In this context, vision refers to the big picture that you see for your business. It’s a vision that must constantly be in your mind and must form the foundation for everything else that takes place.

Three questions that must be answered:

  • Where are you going? (vision)
  • What will it take to get there? (focus)
  • How will you accomplish this? (action)

All are important considerations, but the allocation of your time and resources is the key difference. With your coach you can define a vision for your business. The focus is the part you look at that takes under consideration your financial resources. This is not a budget lecture, but keeping accurate books and establishing monthly budgets are both integral parts of the “focus”.

Meaningful production, the time when you are in front of a client or prospect, is the goal of the action portion of this process.  How you allocate your time, how you plan your action steps and the analysis and accountability of your marketing time should be the most important part of each day.

The daily time that you are not in front of a client or prospect should be divided as follows:

  • 10% on the “paper work” including the financial portion
  • 10% on determining your marketing action items for the day. ( to be selected from your overall marketing plan)
  • 75% on implementing the marketing action plans.
  • 5% summarizing your daily marketing efforts.

Discipline is the key to success and by breaking down the work into daily pieces; it is easier to build the necessary discipline to succeed.

Courage is doing what you’re afraid to do. There can be no courage unless you’re scared.

Eddie Rickenbacker

Nick J Petra     Make it a Successful Today!



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