(Small business management and marketing support)
“Let’s just coast for the rest of the year”; “This is a really busy time of the year”; Let’s hold back until the first week of January and then really hit it”. Three excuses I heard this week and will, no doubt, hear again. These came from prospects that I have been working with these last few months. I don’t doubt their sincerity as to their desire to work with me, I do, however, doubt their commitment to their business.
Growing a business is not a seasonal occupation. Every day of every week should be planned for a positive activity. Yes, Thanksgiving is an important time to gather with our families and to give thanks for all the blessings we have and certainly Christmas is a time to spend with family and friends, and again, count our blessings. If you “go on a mental vacation” for the last two months of the year, you are losing 1/6th of productive work time and it usually takes the month of January to “get back in gear”. Now the two lost months become three and you lost a precious opportunity to grow.
Time management this time of year is, in many cases, a lost cause. I recommend the following steps:
- Make a list of the three most important things you can do that will help you grow your business.
- Develop a mini action plan for all three and make it a goal to accomplish all three during the month of November. Break the action steps into daily tasks.
- Monday & Tuesday of Thanksgiving week is a good time to send cards, e-mails and to call your clients and thank them for their support.
- Take the day before Thanksgiving through the Sunday following, and make that your Thanksgiving Holiday.
- Unless you are traveling, the Monday after Thanksgiving is a regular work day. Go back to your action list.
Now repeat this process for the month of December.
My job is to hold my clients accountable to themselves, their families and their businesses. Other than the time that they have blocked off for Thanksgiving and Christmas, we still have meetings and review their progress.
November, December and the first part of January is what I call procrastination time. So much can be achieved if the time is well planned, even with several weeks off for the holidays.
My offer for my white paper, 40% small business marketing strategies, has good suggestions on time management and plan implementation. Subscribe to my blog at either www.strategidduck.com or www.growonedollar.com dollar and receive this valuable aid the week after Thanksgiving.
The greatest discovery of my generation is that a human being can alter his life by altering his attitudes of mind. William James (1842-1910)
Nick J. Petra CFP Are you up to the challenge of growing a successful business?
Make it a Successful today!