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We live in an interdependent world………

(small business; marketing, consulting, start-up, services,consulting,support,tools)

Independence is good, being alone as a small business owner isn’t.  Everything you do as a small business owner, be it within the scope of management or marketing, is influenced by a connection.  Someone, a parent, friend, teacher, mentor, business acquaintance, or spiritual advisor, has gotten you to the point you are at today.

The path was long, it began when you were a young child and you learned the basics of growing up from your parents and teachers. Your peer group molded part of your life, in some cases for the good, in others for the worst.

A good exercise is one of reflection. Take some time alone and think back to your earliest recollection of people in your life. What did you learn from them? Write down each person and the impact it had on your life.  Continue this process to where you are today. (If we don’t learn from the past, we will not grow into a new and better future.) This is an important exercise for every business owner, it points out the basis on which we make our decisions.

As a small business owner you should be absorbing wisdom from every possible source. As your business grows you will find out that you need to work with and learn from others in order accomplish your goals. In my mind, there is no such thing as a “self-made” successful business person, unless your definition of “self-made” is learning from others and then applying what was learned.

Sometimes small business owners have a tendency to romanticize independence.  They consider support groups, mentors, communications and teamwork of lesser value.  Today, we need to work and learn from others more than ever before. Change is happening so fast in all business areas. Technology has changed many of our management and marketing concepts and we all need help to learn how to maximize these changes.

A book I share with my clients that are not as “socially inclined” in their business connections is: Jeffrey Gitomer’s Little Black Book of Connections. By dedicating one hour a month during our sessions to implement the suggestions made by Gitomer, and then holding my clients accountable to the assigned task, I have found that networking (interdependence) has made a huge difference.

There is no such thing as a “self-made” man. We are made up of thousands  of others. Everyone who has ever done a kind deed for us, or spoken one word of encouragement to us, has entered into the make-up of our character and of our thoughts, as well as our success.

George Burton Adams

Nick J. Petra CFP     (subscribe now to my blog to receive my 2013 preparedness white paper “a 40% Small Business Marketing Strategy”. or

Make it a Successful today!


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