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Lucky number 13………………..

Even the most sophisticated business man has a fear of the number 13; it’s a little like not walking under a ladder or not letting a black cat cross your path. The number 13 is going to be with all of us for an entire year; what we do with that year will shape not only next year but many future years.

Our nation is undergoing many major changes (see list below); how we cope with those changes is our choice. We can play follow the leader and feel sorry for ourselves, or we can study the changes and find the many new opportunities that will come about because of these changes. I have visited with many businesses whose business plan for 2013 consists of a “lay low and see what happens” mentality. That is good news for those that want to grow their business in 2013, less competition.

No doubt, one of the major changes is going to be a tax increase, both personal and business, which will have a major impact on spending habits. The consumers will still be buying products and services but they will be looking for value, a bigger “bang for the buck”. What kind of opportunities do you see in this situation?

Another change is the aging of our population; their needs are going to change. What opportunities to you see in this situation?

An interdependent global economy is inevitable; with technology, every business, no matter how small, can take advantage of these coming changes. How can you participate?

Make a list of all the “unlucky 13” things that you see happening in 2013. Unlike many business owners who only compile the list and then wonder if they can survive, have a “take advantage” brain storming session with you staff and or business coach and incorporate the positive action items into the 2013 strategic plan.

I recently met with a client who was very concerned about the low interest rates and a lack “return” on his accumulated wealth. By turning the situation into a positive we determined that by buying new equipment at a lower financing rate, the business can become more productive and yield a very satisfactory return. Yes, we first did a risk analysis.

Don’t let your business fall over a cliff of your making. 2013 is going to be my best year ever, and with a positive attitude and a lot of hard work, 2013 can also  be your best year.

If you don’t see great riches in your imagination, you will never see them in your bank balance.    Napoleon Hill

Nick J. Petra CFP   I help businesses find the riches in their imagination    www.strategicduck.com

Make it a Successful Today!

 

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