2013 is going to be a year of change! As a small business person you know that change is the only constant in your business life. Obama Care is a reality and the new changes will come in a little bit at a time. New taxes and cuts in government services will also impact the economy.
You have several choices; you can either feel sorry for yourself, stop your push towards success or you can analyze the situation, make the needed adjustments and continue towards your goals.
No one knows the implications that these changes will have on our economy and there is very little that you can do to make a major difference.
However, you do have control over your business! You can decide how these changes will affect your business and what corrective steps you have to take. Perhaps your target market will change; you may have to add or delete some services or products and your marketing tactics may have to change. The cost of delivery of goods and services may be impacted and that change will also have to be made.
Part of the restructuring process will have to include more emphasis on the benefits that you provide to your target market. Education, both for you and your target market, will play an important role.
Cost effective marketing, not a decrease in marketing efforts, will be a critical component of your bottom line. New marketing avenues as well as some “older” proven techniques will have to be examined and implemented.
I believe that expansion opportunities are available for those willing to work hard, plan wisely and maintain a positive attitude for their businesses. Uncertainty puts many businesses in a holding pattern thus allowing others to take advantage, make adjustments and increase their bottom line.
Now is the time to work on your business instead of in your business. Remember, that it is wise to be in business for yourself, but not by yourself. Now is the time to take advantage of your support group or coach; talk over your strategies for 2013, measure their effectiveness and review them together on an ongoing basis.
There is no reason why 2013 can’t be your best year ever!
Losers visualize the penalties of failure. Winners visualize the reward of success. Dr. Rob Gilbert
Nick J. Petra CFP It’s time for us to work together towards a very successful 2013. Take the action step, call us for free consultation. 602-989-1592 www.strategicduck.com
Make every day of 2013 a stepping stone to a successful year.