I use this term to identify the single most important trait that I have found in successful business owners. You will never achieve big results in your business life without consistent and persistent action.
Business plans and marketing plans aren’t worth the paper they are written on unless they are implemented. There are many issues that come into play as to the lack of consistent persistent action.
The number one problem is a lack of understanding of what a business plan is to accomplish. Each person has their own set of “motivational hot buttons” and they have to be recognized early in the planning process so that they can be integrated into the action items required to implement and complete the plan.
Honesty is the responsibility of the owner; if the direction a plan is taking, during its development process, does not agree with what an owner is willing to do, then it has to be changed. Thinking that someone else can do that part, or if that action item is not important, will turn the plan into a dust gathering object.
Internal motivation comes about by doing something that is “interesting and fun”. There are several ways to reach an objective and the challenge in the planning process is to understand the values that a business owner has as well as their personal and work history. This allows for the right road to be taken to fulfill the company’s vision statement.
Even with a properly developed plan, human nature does not always do away with the “procrastination devil”. The solution is to prioritize the action items and then start with number one and break it down into small daily bites. The goal is to have a sense of accomplishment at the end of each day.
Holding a person accountable for their action works, but there is a need for compliments and encouragement along the way.
There are no such things as unrealistic goals, only unrealistic time frames.
Nick J. Petra CFP www.strategicduck.com
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