“I tried that and it didn’t work”. I could be a very rich business consultant if I received a dollar from every person that used that as an excuse.
Businesses, like novels, take time to develop. An author can’t give up on a novel if he can’t sell the first page. Missed opportunities due to a lack of “stick-to-it-ness” is, in my opinion, one of the major reasons for business failures (as well as personal ones) in our world today.
The grass always appears greener on the other side of the fence; perhaps, if you added enough fertilizer, your side would become even greener. Fertilizer is a belief in something and a willingness to work to make your dream a reality.
To some degree, technology has played a role in our demise. We believe that the next new thing is going to magically make us more successful. Likewise, if something doesn’t produce results the first time it is tried, then give up and try something else.
I am adding a few thoughts on networking groups. Several times today I have heard that they don’t work. The people who made the comments attended several groups and didn’t get any business. A networking group has to build trust among its members before referrals start coming. The word “work” is part of networking and that means that you have to work. Someone has to take the initiative and give the first referral. If everyone waits for someone else to make the first move, the group will fail.
Back to the main topic. Good ideas are not worth more than the paper they are written on. A small business with many “brilliant” ideas as how to grow the business will not succeed unless one is selected and work clothes are put on the idea and enough time is allotted to fully develop and implement a marketing plan.
A leader, once convinced a particular course of action is the right one, must have the determination to stick with it and be undaunted when the going gets rough. Ronald Reagan
Nick J. Petra CFP www.strategicduck.com we provide the tools and support, you have to accept them.