Wednesday night I took my wife on a date and saw Molly Ringwald perform at the MIM Music Theater. (Before I finish my story I have to share that the Musical Instrument Museum is one of the best attractions in the Phoenix area. It’s located at 4725 E Mayo Blvd (Tatum & Mayo Blvd) and offers the world’s best display of musical instruments. They also provide great entertainment almost every evening. Their web site is www.themim.org . Do yourself, your family and your friends a favor and tell them to visit this great destination.)
Both my wife and I were very surprised and pleased by the quality of her voice and the great jazz selections she chose. The open stage allowed her to talk with the audience between songs and she shared that the night before she was performing in Minneapolis. She is a mother of twins (three year olds) a movie star, an accomplished fiction author and spent time in France to learn the French language.
My business” AHA” came as I thought about all the time she personally has to spend in growing her career. She can’t delegate all her personal appearance, language learning, acting, and writing to other people, she has to do it all. She in essence is a small business person who is doing it all.
Small business owners are the face of their companies and even with employees, they have to be visible. I hear a lot of grumblings from small business owners who feel that they no longer have a life and don’t feel it’s fair. I am sure that Ms. Ringwald does not work 24 hours a day; I am equally sure that she enjoys what she is doing and has learned to allocate her time between family and work.
The lesson learned for small business owners is first, you have to “love” your chosen business and second, you have to spend your time where you can get the greatest return. As a business owner your “visibility” may be doing accounting one time marketing the next and yes, even cleaning the office.
The key is to have a plan as to where you have to be and what you have to do at any given time. Ms. Ringwald has a scheduled time management plan which places her at the right time in the right place. I assure you that such an efficient schedule allows plenty of time for the family. As a business owner, you also have to schedule your time and work efficiently; this includes time for family, not just business responsibilities.
A business plan that defines needed systems and marketing requirements and includes an action plan is essential not just for business growth but also for maintaining a positive attitude toward the operation and your personal life.
Don’t complain about your lack of time, instead, devise a plan to get organized and increase efficiency.
Nick J. Petra CFP Ms. Ringwald support team works in the background so she can always “look good”. I do the same for my clients. Reach me at: firstname.lastname@example.org
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