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Networking groups have to re-invent themselves….

Today networking has become a big business. There is a lot of money being made in the networking industry by those offering a “possibility” of a lot of new business. I do endorse networking as part of an overall marketing and sales program, but not as the main, and in many cases, only marketing a business (or individual) does.

There is a high turnover rate in many networking groups. If referrals are not received in a reasonably short period of time, members give up and either try a different group or say “it doesn’t work”.

The new platform for future success in networking groups has to have an additional value base.  There doesn’t have to be much of a change in the current format. What is needed is an addition to provide ongoing value.

Change is the only constant in the business world today. As I wrote in my blog several weeks ago, many of our business practices have become stagnant.   Many new innovative breakthroughs in business are built on the foundation of existing businesses. I predict that the networking industry is a prime target for a complete makeover.

Networking groups thrive on the needs of their members.  The problem is they don’t know all the needs of their members. Networking functions provide one of the largest gathering places for businesses and sales people. What an opportunity to take this concept to the next level.

Change doesn’t come all at once, but once the benefits of that change are realized, there will be an explosion in the networking industry. There will be a lot of catching up to be done, but as in most industries, those that are first usually retain that position.

This blog will be read by hundreds of people. As a supporter, please e-mail me at nick@strategicduck.com and share with me what you think those additions should be to the current networking operations.  You will be contributing to the start of something that will help you grow your business.

We are all in this world business community together so let’s help each other move ahead by giving a few minutes of our time to help this networking revolution take shape.

Nick J. Petra CFP     www.strategicduck.com          subscribe today to www.onebizcentral.com

 

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