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Don’t just “wing” your Elevator Pitch…………..

The “big thing” in networking meetings is the delivery of your “elevator pitch”. The purpose of this short speech is to grab someone’s attention, tell them what you do and finally get them interested in your services. The elevator name comes in because this speech should be delivered in the time it takes you to ride an elevator. Because the term elevator pitch does not have a time attached to it, I say that your message should be delivered in approximately two to two and a half minutes.

One “elevator speech” may not cover all situations; you may need to have more than one in your repertoire.

A lot of the elevator speeches that I have heard concentrate on the word “I”: I am, I can, I do. In my opinion, this short presentation is the most important one that you will ever give. It requires a lot of thought and even more practice.

It’s important to note that this short speech is not an “information “speech,” it’s a speech designed to persuade someone to take action.

The following is an outline for writing your talk:

  • Write down what you would like to happen after you have given your speech. Give this part   careful consideration because it becomes the foundation for building the rest of the talk.
  • This is the time to think about creative ideas and sublime, persuasive arguments that you can use.
  • There has to be structure to the talk; it starts with your self-introduction. ( tell them who you are,  grab their attention) It is followed by answers to three questions:  this is the persuasive heart of the talk. Use illustration, talk benefits, etc.
    • Why you.
    • Why they need you instead of someone else
    • Why action is needed now.
    • Next comes a summation; include a few strong points that they may wish to discuss with you if there was more time.
    • Last is the close, this is where you tell the listener what you want to happen next.

This first “elevator speech” should be written out in detail, memorized, practiced in front of your support group and finally tested in the market place. Developing your presentation skills is as important as the content of your talk.

“if I went back to college again, I’d concentrate on two areas: learning to write and to speak before an audience. Nothing in life is more important than the ability to communicate effectively.  Gerald Ford

Nick J. Petra CFP       I feel that being a member of www.onebizcentral.com is essential to your personal and business growth.

 

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