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Be what you are…………….

With the internet, no one has to know how big your company is. It’s possible to hide behind a web page and give the illusion of running a “mega business.” Those trying to sell you web services and other marketing material area trying to convince you that by looking and sounding bigger than you really are, you appear more “professional.”

For years I have been an advocate that “small is not only beautiful, but also advantageous”.

The number one rule in running a business is to be truthful; pretending to be someone or something that you are not is starting a client relationship with a lie. If you are not proud of your company size then close your company.

In a small business you are the quarterback. You call the plays and are responsible for the success or failure of the team. Like a quarterback, you cannot play against another team if you are alone. As a very small business you can surround yourself with “team “members that can support you and can play on your “team” when needed. Your “team” does not have to be employees; they can be people that you trust and who can provide expert knowledge when you need it.

There is a word, “Co-opetition” that I mentioned in an earlier blog. In order to be successful in business does not mean that someone else has to fail. Get to know who your competitors are, chances are they also can use help from time to time. As a small business owner you have to both compete and cooperate at the same time.

Another group that can be part of your team is those that complement your business. This list can be put together from your suppliers and other professionals that you use in your business and personal life.

There has to be a process to team selection, first and foremost is trust. It takes time to research team members, to determine their value system and depth of knowledge in their fields. The benefits to both parties have to be spelled out. Systems and financial arrangements have to be detailed.

You can be a very big business and still be a one person operation. The ability to call on team members when needed speaks well of your own ability.

I have operated my consulting business in this format for over 25 years and have refined a team building process. An e-mail ( set up an appointment to discuss how this system can be applied to your business.

If you really want to fly, you have to let go of the things that weigh you down.

Nick J. Petra CFP   Take the first step by subscribing to


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