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Creativity in business…………

It may be time to re-invent yourself. Today I spent several hours with a person who loved her work but, as with many other services, it  is no longer relevant in today’s market. For a variety of reasons, mostly economic, the work she was doing is not in demand.  She shared that the work (commission sales) she had been doing, was the most fulfilling job she had ever had. At this point her income has diminished and she is not sure what to do.

Whether you are a business owner or self employed as a commission sales person, things seldom remain the same for all your life. In past blogs I spoke about change as the only constant in todays’ business world.

Creativity, I believe, is something that we are all born with. Ideas flow easily in our minds when we stop long enough to listen. Negative thoughts, fear, judgment as well as other “negative noises”   quickly knock down good ideas.

The secret to creativity is to step out of your comfort zone, open your mind and believe that new ideas are worth pursuing. Make it a practice of sitting with only a pen and paper and answer the following questions: (place no limits or time or money on your ideas)

  • What is something that I would really like to do?
  • Why do i want to do that?
  • Who would benefit from my doing that?
  • What kind of a business (or job) would allow me to do that?

Answers may not come the first time you ask these questions. It may take several “alone sessions” before an idea becomes entrenched in your mind. I suggest at least 30 minutes for this exercise. Once an idea starts to become real, answer the following questions:

  • Do I have or can I learn what is necessary to deliver this product or service?
  • What are the costs involved in taking on this new direction?
  • Are you willing to commit to the creation of a strategic focus plan to validate this new effort?

Answer all the questions as if this new direction is a “go”. The single most important thing for the implementation process is to work with a coach/mentor to facilitate the business plan.

Any objection can be overcome by a positive attitude and a strong support base. I am a great believer in the saying: “Nothing is impossible if it is approached the right way.”

If you think you can, you can. And if you think you can’t, you’re right.

Nick J. Petra CFP 



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