Unless you are a mega business or the service /product that you offer is only available through your company, you need to answer the phone with a human voice. Technology is great but the human touch tells a story; you care about the caller.
Earlier this week I had an “emergency need” for an electrician. The first three calls were answered by “the company name, followed by please leave a message.” My fourth call was answered by a “real person”. To make a long story short, I arranged for the work to be done and I now have an electrician that I will be using for myself and referring to others. A side note, all my calls were made between 10 and 11am on a weekday.
To many callers, a recorded message can send several messages, including:
- I don’t have the staff or the time to help you.
- I don’t care about your businesses.
What is your excuse for not having a real person answering your business phone?
Let’s examine a few inexpensive phone answering options:
- Use your cell phone number as your main business contact number.
- Train a family member to answer your phone and set appointments.
- Have a second cell phone to be used only for emergencies. Give this number to the person answering your phone.
- When leaving the office, call forward your phone to a support person.
- Answering services are also an option. They are trainable to correctly handle your customers.
- Create a job for a stay at home person (or two) that can handle your calls.
If your incoming business relies on telephone calls, then a live voice that answers your calls is a critical marketing tool to supplement the rest of your marketing efforts.
This is a short blog with a very important message… take action if this applies to you.
Avoid shortcuts. They always take too much time in the long run.
Nick J. Petra CFP Have you subscribed yet: www.onebizcentral.com