The old adage “a picture is worth a thousand words” is truer now than when it was first used. Pictures only have a value if they convey a message and are seen by other people. Technology has opened a new marketing avenue which is still not being used by the majority of small business owners. Most of the “messages” I receive or web sites I look at, don’t take advantage of a video to tell their story or to properly promote their products or services.
One of the challenges that I am giving you for 2014 is to make video one of your four main marketing tools. The following are a few tips for you to consider as you embark on this new marketing adventure.
- There is no product or service that cannot use video as a marketing tool
- If you know your target market make a list of the benefits that you provide to them. Ask your support group to help in this area. This is how you will build the content for your video. Know what message you want to convey and be prepared to share it. Like anything else that is worthwhile, this will require you to practice what you plan to say.
- You are a specialist in your business and chances are you are not a specialist in the video industry. This is one time that you have to reach out and to find a professional who is familiar with and has access to all the tools needed to make a good video.
- I often write about “tag lines”, your video has to have a good tag line (title). The title has to entice people to watch your video.
- Keep your video to no more than 3 minutes long. A good three minute video may take many hours to prepare and perfect. Don’t expect to go from start to finish in an hour.
- Like a picture, if it isn’t seen it can’t convey your message. The best place to start your marketing process is with your contact base, that includes everyone you know, friends, prospects, clients, etc. Send them all an e-mail with a link to the video. The next step is for you to put your video on your web site and post it on all your social media, twitter, Facebook, LinkedIn, etc.
- This first video, notice I said first, has many uses as a marketing tool including: show it to your prospects when making a presentation, give your friends a copy to show to people that they can refer your services/ products to, etc. Copies are very inexpensive and they make a good promotional tool.
The most important thing that you can do is to set a time by which you will have your video marketing tool in operation. If you go through all the steps above, it will take you 4 to 6 weeks to bring out a finished product.
Go to www.onebizcentral.com and read my extended article on how to set goals with accountability and make this video one of those goals.
Nick J. Petra CFP good ideas are only worthwhile if they are implemented now…