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Make your life better……………

and by doing so you will also improve your business life. This is the time of year when we get asked for support. Requests such as adopt a needy family or donate a turkey or wrap a present for a child who will not have any gifts this year. Somehow we find the time and the dollars to help.

While you are in the “helping mode” why not select a cause that you can support year-around. There are a variety of ways to accomplish this without using it as a marketing tool to increase your business.

  • If you have a favorite charity, send them a check at the end of every month. Give only what you can afford without any fanfare.
  • One of my clients takes his staff (2 people) and his family and they serve breakfast two Saturdays a month at the St Vincent De Paul dining room.
  • There are a lot of “group homes” in our area. They take care of those that can no longer take care of themselves. These homes usually have between 4 and 10 residents, some of whom have been placed there by relatives and forgotten. A visit for a few hours is a great gift for these residents.
  • Check with your place of worship. I am sure that there are people who live alone and rely on food from place like “meals on wheels. Many of these people are forgotten and live a life of extreme loneliness. Give a gift of your time.
  • Go to a homeless shelter and ask what kind of help they need.
  • Become a big brother or big sister to a child with only one parent.
  • Select a charity and invite your clients and friends to support it with cash donations or other needed donations.
  • Adopt a wounded veteran and become a friend and support.
  • There are some very worthwhile international organizations that help educate children in 3rd world countries. A small monthly amount does wonders. In many cases the child you adopt will stay in contact with you, and you can see their progress.

Giving to others, either by your presence or financial support will make you feel better and that translates to your business. Small business owners that give of themselves to help others, I find, are more organized, happier and run a more successful operation.

Accept this challenge and start next year with a commitment to help others.

Nick J. Petra CFP

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