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Time is a fixed commodity………………

The amount of time available in a day is not flexible, what is flexible is how that time is used to grow your business.

Several blogs ago I wrote a blog entitled “One shoe Does Not Fit All”.  It had to do with the planning portion of running a business. I got upset with both ends of the spectrum. The people that packages the planning process and sell it to business owners in seminars, fill-in-the-blanks formats, books or individual consulting using the same material that was used for their last coaching client,  as well as the business owners who believe that such planning methods will work.

I stress the term differentiation in the business planning process. Most business owners feel that they have a unique product or service, and that is why they own a business.  What I don’t understand is how, as business owners, they feel that a “boxed”  business plan will bring out that  differentiation.

My individual, made-to-suit, consulting method also incorporates a very unique time usage system for the implementation of the individualized business plan. I stress the flexible part of time in the action (implementation) part of a business plan that allows my client to see how the implementation process is progressing on a daily basis.

This portion is a visual tracking system I designed to bring home the importance of time management in in reaching goals.  It shows what items were not completed according to the plan on a daily and weekly basis.  Goals are best achieved with small bites of time devoted to the action items on a daily basis.

All the plans and good intentions don’t mean anything unless there is a time management and accountability system attached to them. Small business owners have many responsibilities and the prioritization of results-based action items have to be logged into daily time slots.

The issue of “bad time management” affects all businesses regardless of size. I work with firms as small as a sole proprietorship to upwards of several hundred employees. For the less-than-10-employee firm the time management issue has to begin with the owner, in larger firms we break employees into groups by responsibilities  and then work within that  group to reach the individual participants.

Learning how to control the flexible part of time results in an efficient, profitable, and sustainable organization.

Nick J. Petra CFP     subscribe to this blog at or  as a subscriber you will receive more in depth information on business issues.

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