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Time to look at things Anew…………

I can’t think of a better time than the Easter Season to step out of your “box”! Tis the time of year when new growth is coming to life, gardens are planted and plans and hopes spring to life.

Your business deserves a breath of fresh air; step outside your “box” and re-evaluate your direction. It may be time to add some fertilizer to the seeds you planted when you last reviewed your business plans. A business is like a garden, it has to be nurtured if you want to reap its rewards.

To accomplish this “look”, several things have to happen:

  • Without looking at the goals that were set during your planning session, make a list of what your current goals are and see how they compare.
  • If your overall direction is still the same, then continue to the next phase. if your goals are different, it’s may be time to evaluate the time since your last planning session and see what caused a course change.
  • Profitability is the measurement of success. Are you meeting the profit goals that were established?
  • Marketing is an ever changing environment. What improvements have been made to your marketing process and is it reaching your target market? Is your target market still the same?
  • Review your data base management system. How can it be improved?
  • Do an internal system review. Are you operating in an efficient manner?
  • Are you as a business owner using your time effectively?
  • If you could change one thing that you did or did not do in the past six months, what would it be?  What have you learned from this experience and what changes have been made in your business?

This type of review is more than just working on your business for a few hours a week. This review should be more along the lines of a “spring cleaning”, and everything from top to bottom should be looked at.

This type of internal and external examination of a business should be completed three times a year. It is something that you should do without planning; planning may cause you to find excuses for your past actions. An impromptu, day long analysis, in my opinion, provides the most effective results.

Systems permit ordinary people to achieve extraordinary results predictably.    Michael Gerber

Call Strategic Duck to help you establish systems in all areas of your business.

Nick J. Petra CFP 



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