A frequently asked questions is “do you have a presence on Social Media?” Today most business owners answer with a definite “YES.” I don’t believe that the right question is being asked; the question should be “are you making an impact on social media?”
The problem is that everyone is using some form of social media. There are hundreds of millions with a presence on Facebook, not to mention other options such as Twitter, Google+ and Linkedin. Unlike the “field of dreams”, in which the theme was” if you build it they will come” a listing on the internet, more than likely, will never be found. Add to this mix blogs and websites and you may see the enormity of what is going on. Just being there is not enough; being there will not deliver the impact that is needed to develop meaningful business relationships.
The internet may have provided a tool which is available to most of us for little or no cost, but in reality it is not free. Time is money and your investment is the time you spend developing and implementing a successful content marketing campaign..
Marketing on the internet (social media, blogs, websites, etc.) has grown up and it requires a clearly defined marketing plan and consistent implementation in order to be noticed. The basic structure of a marketing plan holds true to marketing in this new media.
Content and how it is presented is the key to creating a memorable impression on your target market. Constantly changing trends in what consumers will consume (pay attention to) requires content marketers to stay on top of what is most effective. As an example, a recent statistic said that content is more likely to be consumed if it is visual, (photos, videos, etc.) Once the desired content is created then social media, website articles, e-newsletters, videos, blogs, etc. provide the platform to distribute your content.
Developing effective content takes both time and effort. Since time is money, you are investing your money in learning about this critical topic and then implementing it. A good definition of content marketing is: “Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.”
This topic takes a lot more room than I have in this blog, but a few things to help are as follows:
- Tell stories about people
- Be helpful
- Be personable
- Be concise
- Share value
- Be original
- Be consistent
Don’t just read this blog and agree with it, take action now!
I am always doing that which I cannot do, in order to learn how to do it. Pablo Picasso
Nick J. Petra CFP Push fear aside and call today for a fee consultation. Together we can achieve success. firstname.lastname@example.org