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Be Prepared

I heard someone say “if people don’t think they have a problem they don’t need you.” Here you are a business owner with a revolutionary new product/service and you can’t sell it. You have told a lot of people about it and no one is “buying”.

Last week I attended the 2014 Arizona Leadership forum. One of my favorite authors, Seth Godin, was the keynote speaker; more about him later. The theme for the forum was “Seeing the future isn’t so difficult when you’re the one creating it.”  A few examples were shared:

  • When the first car was made, there were no roads, it was illegal to drive and there were no gas stations.
  • When the Gutenberg press was invented 98% of the population was illiterate.

In both cases, a need had to be created in order for those products to succeed. Before their introduction, people did not have a need for those products yet they somehow survived.

The key to growth is differentiation. If your product/service is already available, you are only another voice among thousands singing the same song.

The key to creating a need may be a slow process. In his book TRIBES, Seth Godin said that we must also be leaders and to create a following. We must assemble a group of people who believe in us and in our (ideas), product/service.

Today this requires a multi prong attack; the internet provides access through e-mails, blogs, and social media all of which must be correctly used. Personal contact forms the foundation for the overall marketing program. Personal contact gives you an opportunity to tell your story and to personally listen to the comments that your followers make.

Take the opportunity to create your own future. Take the risk, become a leader and build a following.

Life begins at the end of your comfort zone……..                                  Neale Donald Walsh

Nick J. Petra CFP    go to ,

Small business is the economic future of our Nation, let’s grow together by joining our tribe.




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