If you spend your life trying to be good at everything, you will never be great at anything. Without an awareness of your strengths and how to leverage them, it’s almost impossible to grow a profitable and sustainable business.
As a business owner you need to know your strengths and to recognize your weaknesses. Successful business owners surround themselves with the right employees and advisors and build on each person’s strengths.
There is a caveat in the selection process. Business owners often pick advisors and hire employees who think and behave like they do. By doing this, a business cannot grow and change if everyone exhibits the same strength characteristics. Ending up with an advisor or employee that becomes a “yes” or “I agree” person may satisfy your ego, but the challenge to stretch and look at options from a different perspective will be missing.
Strengths are tools in a business tool box; most trades, plumbers, carpenters, etc. have tools of the trade which they use to complete a project. In their book, Strengths Based Leadership authors Tom Rath and Barry Conchie identified the four domains of Leadership Strength: Executing, influencing, relationship building and strategic thinking.
- Executing – this strength will make this happen.
- Influencing –this strength is the marketing arm; selling the products and services
- Relationship Building – regardless of the size of an organization it needs this strength to provide the essential glue that holds the business together.
- Strategic thinking – this strength is the one the stretches the business thinking for future growth.
As I stated in my opening paragraph; no one person can be everything and do everything required to have a successful business. There are multitudes of strength identifying processes. I have participated in a few of these programs, and I was amazed as to their accuracy. I encourage my clinets to participate in a strength and weakness evaluation process before we begin our work together. Yes, I recommend the one I like the best.
Leaders aren’t developed overnight. They can’t be made in a microwave. They have to be simmered in a Crock-Pot. John C. Maxwell
We love simmering our clients so that they can build a successful business.