You are nobody until someone else says you are somebody. We always have to tout our own merits and we do that through social media, our printed material and our own websites. While this is an essential part of an overall marketing program, real credibility is established when others talk or write about your skills and successful results.
Let’s define what is meant by others talking or writing about you. It has to be more than “I endorse “Joe” for his management skills. It has to contain information about the successes you have in your professional field or how you are seen among your peers. If written, it should be at least one full sentence and signed by the person who is making the statement and the company he represents. If it’s a video of the person making the statement, it should be between 60 and 90 seconds in length. The name of the person making the statement and their firm has to be mentioned.
There can never be enough people who have written or spoken about you. This will eventually become one of your most important marketing tools. Finding the right people to speak or to appear on video requires work. Don’t be afraid to prepare “a sample” of what you want said. Next comes the question of “who to ask.” Previous customers are always a great place to start. From there you can build a list of business owners who know you, including your Attorney, CPA, Banker, Spiritual Director, etc. With some effort, you should be able to have at least 20 people that can help you in this endeavor.
By getting more creative, you can reach out, via news releases to newspapers, magazines, radio and TV stations. Copies of articles and recorded videos of these appearances are priceless. Persistence and content (your compelling story) will be needed to accomplish this part, but don’t ever give up.
Make it a practice to reach out once a week and ask a person to either write or record a statement about your skills, successes and work ethic. This is an integral part of marketing your business and positioning yourself for growth.
Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy! Norman Vincent Peale
Nick J. Petra CFP Offering quality, ongoing support for those that want to reach business excellence.