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Success is and always has been a choice……

For the small business owner, success is and always has been a choice. Not only is success a choice, but the degree of success is also optional. One can take a business to a level of breaking even and be satisfied or take it to a level of being extremely profitable. Yes, there is another option which is followed by the majority of small business owners and that is failure.

There are several key words that, in my opinion, identify the degree of success a business owner will achieve.

Openness: no business owner has all the answers needed to grow a successful business. Growing a business in a vacuum where only your thoughts and ideas are used is the first step to failure. There are countless opportunities to learn new ways of growing a business.

Discipline: the following is my favorite definition of character; the ability to carry on after the mood has left you. One of the most difficult obstacles to overcome for small business owners is that of discipline. There are so many things to do that may be easier than doing what has to be done, thus the growth focus is lost.

Planning: Having a vision and backing it up with a business and marketing plan is a must for achieving business success. The caveat here is to get help in the development and implementation of these two plans.

Support: having several support systems is another important part in the business growth journey. Support should come from several different sources: a mentor/coach, an advisory group, and a peer group.

One of the best places to start on the road to success is by reading and following the steps I laid out in my book: Seven Weeks to Increased Profits. The book has different objectives that should be achieved each day of the work week. It asks you to apply all four key words discussed above. It may be the best $20 investment you will ever make as it helps build a solid foundation for the future.

The book can be ordered on line at , and I am always open to receiving calls and e-mails with regard to the daily assignments.  Order your book today and receive my hard copy newsletter for free for the next year.

To succeed in life in today’s world, you must have the will and tenacity to finish the job.

Nick J. Petra CFP

Call for a free one hour evaluation of your business needs   602-989-1592602-989-1592

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