Taking a look back to the last presidential election, the following statistics were compiled three months prior to the actual vote:
Facebook “likes”: Obama, 27 million, Romney, 2 million
Twitter followers: Obama, 17 million, Romney, 650,000
Instagram followers: Obama, 1.1 million Romney, 24,000
You Tube channel views: Obama, 200 million, Romney, 12 million
Pinterest followers: Obama, 1.1 million, Romney, no Pinterest page
To me, these statistics demonstrate the power of an engaging and dynamic online strategy. I believe that in order to succeed in business today you need a robust internet strategy. Another statistic from the same survey, of likely voters, 77% made their political contributions online. Money is in the pockets of your target market and they need to find you online in order to purchase your products/services.
Your online presence has to be based on your “virtual story”. I have shared the importance of having a “story” which serves as the basis for all your marketing. A story is dynamic and should be updated as you grow in your business and personal life. The line “change is the only constant” applies equally as well to your story.
Every marketing effort should answer the 5 W’s: Who you are, What your business is about, Why visitors should buy from you, where you’re known and When they should act.
Your story is your brand and it should stand out from everyone else’s story. The big word, differentiation, comes up again; your story has to be different and compelling and has to reflect the way you want to be perceived. Make sure that your brand story is true and that you are an expert in your field; write blogs, tweets and provide useful information to your target market.
My grandson recently had his first “show and tell” experience in school. He had to show his class what he was speaking about. A picture is worth a thousand words and your online marketing should feature pictures and short videos in order to stand out.
There is so much to learn in the new era of marketing. Falling behind can be detrimental to your success.
The distance is nothing; it’s only the first step that is difficult. Madame Du Deffand