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The mobile revolution

98% of the time I write my blogs from my personal experience with clients and general observations. Today I am going to summarize an article written by Praveen Narra entitled How to succeed in the mobile revolution – adapt or perish. I am making a major transition in my own company to mobile marketing and I thought this might help guide you in your own mobile marketing decisions.

“Mobile technology is taking over consumers and business like wild fire. It took nearly 64 years for telephones to mature in the market, almost 22 years for computers and only 4 years for smartphones. The message is this – unless you adapt to mobile, you will not be able to reach your customers in their preferred way of communicating and doing business and you will eventually perish.

Think about it. There are more people on the planet who have access to mobile phones than toothbrushes or toilets. This is unbelievable, right? 6 billion people have access to mobile phones, where as only 4.2 billion people have access to a toothbrush and only 4.5 billion have access to a clean toilet.

Now that you have a taste of the statistics, let me give you the top seven tips that you can implement right now to help your business thrive in this mobile revolution.

  1. Have a mobile optimized website.
  2. Use mobile intelligence.
  3. Build a mobile app for your business
  4. List your business on online maps and local directories
  5. Provide mobile information for local shoppers
  6. Use QR codes
  7. Utilize push notifications”

I don’t expect my clients to be experts in mobile technology or the use of social media as I stressed in yesterday’s blog. I do, however, expect them to be aware of changes that have and are occurring in the marketing arena. Budgeting is an important part of growing a business, and marketing has to be one of the biggest receipts of available funds. While a business plan is critical to the success of a business, a separate marketing plan has to be developed and implemented.

It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.                                     Charles Darwin

Nick J. Petra CFP   Business and marketing plans are the centerpieces of my practice.     Call today for a free consultation.


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