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It’s all about connecting to make things happen….

In his book “Tribes” Seth Godin described tribes as” a group of people connected to one another, connected to a leader, and connected to an idea.”

The Membership Economy fits that definition. It is a group of small business owners, connected to one another, connected to the idea of achieving profitability and sustainability, and connected under the leadership of a committed, trusted advisor.

Tribes have to be compatible. They have to be centered around “faith” – belief in the idea, belief in the community and believe in and have respect for the leadership of the tribe. Leadership is all about creating change that the tribe can participate in and believe.

Internal communications among the members is critical for ongoing growth. Peer group sessions, to learn from other small business owners, is but one of the foundation building steps. Communications build strong relationships but only if it works within the membership and is listened to by leadership. This unique Economic Membership Organization will only work for its members if they work and participate; it is about a group of business owners who work together towards a common goal and focus their structured energy not only on their own business but also in helping other members grow.

In the initial formation of an Economic Membership Organization priority has to be given to the selection of its members. It is imperative that new members have the talents; experience, desire and character needed to fulfill the organizations mission statement.

The structure of the organization and the responsibility of its members has to be well defined and understood and agreed to. Instantaneous results in the area of profitability will not happen. The guidance and resources provided by the organization have to be adopted and implemented so that each member can build a solid foundation for future growth.

With membership, the participants will embark on an epic journey. They will encounter challenges, but with hard work and perseverance and with support from fellow members along with that of leadership, they can experience a decisive victory in their quest for profitability and sustainability.

The E Myth by Michael Gerber encourages business owners to spend time working ON their business not only IN their business. This Economic Membership Organization will offer, one day a week, a specific insight for business owners to work ON their businesses instead of IN their businesses.

If our mission statement (Encouraging profitability and sustainability for our members) is something you want to be part of, then reach out to Nick and set an appointment to learn the details.

People never learn anything by being told, they have to find out for themselves.   Paulo Coelho

Nick J. Petra CFP   602-989-1592


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