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Archive for 2015

Being Thankful, no longer enough………..

Thanksgiving is that time of year that we are supposed to focus on what we are thankful for. Of course, black Friday sales and hundreds of “deep discounts” bombard us via e-mail, social media and every other possible media outlet. For many, football dominates the weekend along with special “feel good” movies and TV shows.…

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Target Marketing …The Gains and Pains

The term “target Market” is used by most businesses to identify who their customer is. Identifying a target market is just the beginning, unfortunately, most businesses stop with a general definition and then they start offering their product or service. Why those products or services are needed is found mostly in the minds of those…

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Your business will slow down only if………………

Thanksgiving is only a little over a week away and then the Christmas season is just around the corner. These two holiday “excuses” sometime have a paralyzing effect on small business owners. There is a built in mechanism that sends a message to the brain that says the last one and a half months of…

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How to add membership as a revenue stream…

Most start-ups and existing businesses have the potential to add the membership concept, I have been talking about these last few weeks, as a new revenue stream. The most frequently asked questions is “How fast can I make it part of my business?” The answer is, “It won’t happen overnight.” The development and implementation system…

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Can any business be a membership business??????????

Membership enterprises are becoming more and more a “norm” in the business world. This membership phenomenon has become a part of most everything we do. Consider social media, how many people are members of LinkedIn or Twitter? Many of us belong to a civic or fraternal group such as Rotary or the Chamber of Commerce.…

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It’s all about connecting to make things happen….

In his book “Tribes” Seth Godin described tribes as” a group of people connected to one another, connected to a leader, and connected to an idea.” The Membership Economy fits that definition. It is a group of small business owners, connected to one another, connected to the idea of achieving profitability and sustainability, and connected…

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