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Posts by Nick Petra

SURVIVING TO THRIVING – The Post COVID-19 Return

Today is the start of the re-opening. Whether you agree or not, as a small business owner, you have to keep up with what is going on around you. The following is a combination of my thoughts and those of respected “think-tanks” as to what you should be doing starting today. Those who step up…

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Positioning…

In 1981 Al Ries and Jack Trout wrote a book called “Positioning.” I believe that it is still one of the very best books written on the concept of “Branding. “He defined positioning as what you do to the mind of the prospect. That is, you position the product/service in the mind of the prospect.…

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Implementation and accountability….

In preparation for my presentation on business planning to a group of business owners I jotted a few notes to share on this topic. No, they are not all original thoughts but I felt that it was worthwhile for all of us to review them. To achieve a goal you have never achieved before, you…

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There is so much more to a web site design…………….

Every day hundreds of new websites are posted. Many of them are “homemade”: a pre-designed business website in which you add your own basic information and it’s all done. Another group finds a “web designer”, someone who knows how to put together the necessary pages to hold your information. The final result, in both cases,…

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Power in a positive mindset….

All my blogs along with seminars, books and other business instructions will not help you achieve profitability unless you have the right mindset. In his book, Think and Grow Rich, Napoleon Hill wrote: Whatever The Mind of Man can conceive and believe it can achieve At a meeting I heard a speaker say, “Your thoughts…

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